26″wheel
Regular price$279−18%
Early-bird price$229
650K+ views on Instagram
Turn your bike wheel into a video screen
Photos, GIFs, video, text and a live speedometer, painted in light right inside your wheel. You control it from your phone.
Join the waitlist
Early-bird price from $229
No payment now
Anything you like, in light
Upload from your phone in seconds. The app shows exactly how it will look on the wheel.
Made for real rides
Photos, GIFs, video
Add a picture, GIF or video clip from your phone, and the wheel plays it.
Speedometer and clock
Live speed in big digits that shift from green to red, the time, or your own text around the rim.
Readable from both sides
The display is double-sided. Text and numbers read correctly from either side of the bike.
Up to 6 hours
One charge covers an evening ride. Up to a year on standby: shake the wheel to wake it.
Rain-ready
Water-resistant housing for rain, mud and puddles.
Clean video for your socials
On camera a spinning display flickers. Film your ride with any phone, action cam or drone, and the app turns the clip into clean, flicker-free footage.
The app
Android: available now
iPhone: in development
A library with animated previews, slideshows, a text editor, brightness and colour tuning, firmware updates over Bluetooth. One phone can run several wheels at once, in sync.
Early-bird prices
For the first buyers from the waitlist. No payment now: we'll e-mail you when orders open.
27.5″wheel
Regular price$299−20%
Early-bird price$239
29″wheel
Regular price$319−22%
Early-bird price$249
Prices are set in US dollars. Amounts in other currencies are approximate, at today's exchange rate. Rates by Exchange Rate API
You're on the list!
We'll e-mail you when orders open. Meanwhile, follow the project on Instagram.
Instagram @severinalexeyTech specs
- Display
- 528 full-colour LEDs on 6 arms, double-sided
- Picture
- ~55 cm (22″) disc, 360 × 44 pixels, 256 colours per frame
- Turns on
- From ~15 km/h (9 mph), adjustable in the app
- Memory
- Animations up to ~48 s, 13 MB library
- Battery
- 6000 mAh, USB charging, up to 6 h of display, up to a year on standby
- Housing
- Water-resistant
- Mounting
- Front or rear wheel, plus one small magnet on the fork or frame
- Wheel sizes
- 26″, 27.5″, 29″
- App
- Android 8.0+ over Bluetooth. iPhone app in development
Display and picture figures are for the 29″ version.
Questions
Do I pay anything now?
No. This is a waitlist. When orders open, you'll get an e-mail and decide then.
Is there an iPhone app?
The Android app is ready. The iPhone version is in development: join the waitlist and we'll let you know when it's out.
Will it fit my bike?
There are versions for 26″, 27.5″ and 29″ wheels, front or rear. Not sure about your size? Pick “Not sure” in the form and we'll help.
Can I ride in the rain?
Yes. The housing is water-resistant: rain, mud and puddles are fine.